The WISMO Tax: What “Where Is My Order?” Really Costs Your Store
WISMO tickets are 30–50% of ecommerce support volume and cost $5–12 each in agent time alone. For a store handling 3,000 tickets a month, that’s $4,500–18,000 every month — spent answering a question your fulfillment system already knew the answer to.
A better tracking page is pull; the customer still has to go looking. The five post-purchase moments that kill the ticket before it’s created are push — and message four, the delay notification, does the most work.
Founder & CEO